Privacy Policy

Last Updated: June 6, 2026

This Privacy Policy applies to all services provided by Michael & Emily Toronto, accessible via info@michaelemilytoronto.com. We respect the privacy of our customers and handle any personal information you provide to us confidentially, in accordance with the General Data Protection Regulation (GDPR).

1. Information We Collect

We collect personal information that you provide when placing an order, creating an account, or contacting our customer service, including:

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely through our payment providers; no payment data is stored on our servers)

  • IP address and device/browser information

  • Order and transaction history

  • Data about your activities and behavior on our website (via cookies)

2. Purpose of Processing

Your personal data is used for the following purposes:

  • Processing, fulfilling, and invoicing your orders

  • Providing customer service and support

  • Sending order updates, tracking information, and relevant communications

  • Improving our services, website, and product range

  • Preventing and detecting fraud and abuse

  • Sending marketing communications, only if you have given consent

3. Legal Basis for Processing

We process your data based on:

  • Contractual necessity – to fulfill your orders

  • Consent – for marketing communications

  • Legal obligations – e.g., tax and accounting requirements

  • Legitimate interest – e.g., fraud prevention and service improvement

4. Sharing Your Information with Third Parties

We only share your data with third parties when necessary for our services, including:

  • Payment providers: [Payment Providers]

  • Shipping and delivery partners: [Shipping Services]

  • Suppliers for order processing and fulfillment

  • Analytics and marketing service providers (where applicable and respecting your cookie preferences)

All third parties are bound by data processing agreements where required. We never sell your personal data.
Some orders are shipped directly from suppliers outside the European Economic Area (EEA, e.g., China). In such cases, we implement appropriate safeguards to ensure your data remains protected.

5. Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected, or as required by law (e.g., tax records retention for 7 years).

6. Cookies

Our website uses cookies to improve functionality, analyze visitor behavior, and support marketing efforts. For more information, please see our Cookie Policy. You can always manage your preferences through the cookie banner or your browser settings.

7. Security

We implement appropriate technical and organizational measures to protect your personal data against loss, misuse, or unauthorized access. All payments are processed through a secure SSL connection.

8. Your Rights

You have the right to:

  • Access your personal data

  • Correct or update your information

  • Request deletion or restriction of your data

  • Object to processing

  • Withdraw consent at any time

  • Request data portability

To exercise any of these rights, contact us at info@michaelemilytoronto.com.
You also have the right to lodge a complaint with the supervisory authority (in the Netherlands: Autoriteit Persoonsgegevens).

9. Contact Information

Michael & Emily Toronto

Email: info@michaelemilytoronto.com